Getting your business listed on Google My Business (GMB) is one of the easiest and most effective ways to enhance your online presence. Whether you’re a small business owner or managing a larger enterprise, this quick 2-minute guide will walk you through the essential steps to get started and make the most of your GMB profile, helping you attract more customers and improve your local search visibility
Setting Up Your GMB Profile
Creating and optimising your Google My Business (GMB) profile is crucial for local SEO success. Follow these essential steps:
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Claim and verify your business
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Complete all profile sections
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Add high-quality photos
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Choose accurate business categories
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Set correct business hours
Key Features to Optimise
| Feature | Importance | Best Practices |
|---|---|---|
| Business Description | High | Include keywords, services, unique selling points |
| Photos & Videos | Critical | Post fresh content weekly, showcase products/services |
| Reviews | Essential | Respond to all reviews within 24 hours |
| Posts | Important | Share updates, offers, and events regularly |
Advanced GMB Strategies
- 1. Use GMB Posts to highlight promotions and events
Posting regular updates on Google My Business (GMB) is an effective way to showcase your promotions and upcoming events. By using GMB Posts, you can engage customers with timely offers, keeping them informed and motivated to take action.
- 2. Leverage Q&A section to address common customer queries
The Q&A section on GMB provides a space for businesses to directly address frequently asked questions. By proactively answering these queries, you help customers find relevant information quickly and reduce the need for follow-up communication.
- 3. Utilise the messaging feature for direct customer communication
GMB’s messaging feature allows businesses to have real-time, direct conversations with customers. This fosters a personal connection, improving customer satisfaction and increasing the likelihood of conversions.
- 4. Monitor GMB insights to track performance metrics
Google My Business offers valuable insights into how customers interact with your listing, such as search queries and customer actions. Monitoring these metrics helps you refine your strategy and improve visibility in local search results.
- 5.Update business hours for holidays and special events
Keep your GMB profile accurate by updating your business hours for holidays and special events. This ensures that customers can rely on your listing for up-to-date information and helps avoid confusion about your availability.
A well-optimised GMB profile helps businesses appear in local search results and Google Maps, improving visibility to potential customers. Remember to monitor your listing regularly for unauthorised changes and keep information current. Your GMB profile serves as a digital storefront, making it essential for maintaining an accurate and engaging online presence.
Now that you have a solid understanding of Google My Business fundamentals, it’s crucial to integrate these practices into your overall digital marketing strategy for maximum impact.
If you’re short on time or resources to manage the technical aspects of Google My Business, don’t worry—we’re here to help. At Boost Businesses, we specialise in supporting companies in Perth, Australia, by optimising their online presence and driving local success. We handle everything from setting up and updating your GMB profile to creating posts and responding to customer queries, all while ensuring your business stands out. With years of experience in boosting businesses, we make it easy for you to focus on running your business while we take care of the digital details.
Learn more about how we can assist you at Boost Businesses and explore our digital marketing services here
